PUBBLICITÀ IN ITALIA / 1968-1969

Silvio Ceccato
Pubblicità in Italia / Advertising in Italy / Publicité en Italie / Werbung in Italien, 1968–1969
Hardcover with dust jacket, illustrated throughout
21.5 × 30cm
Editrice L’Ufficio Moderno, Milan

Condition: Very Good. Light wear and toning to dust jacket, with some staining and edge wear; interior clean and bright.

~

Pubblicità in Italia 1968–1969 is an annual survey of Italian advertising, graphic design and visual communication published by L’Ufficio Moderno in Milan. This volume brings together contemporary advertisements, posters, book covers, corporate identities and other examples of commercial and graphic work from across Italy.

The book captures the visual language of Italian graphic culture at the end of the 1960s, when advertising increasingly embraced bold typography, photography, colour and experimental approaches to image-making. Examples include work for Alfa Romeo, Ducati, Necchi, Domus and Fiera di Milano, alongside Italian publishers, cultural institutions and commercial brands.

Designed as both a reference work and a visual survey, the publication presents an extensive selection of period graphic design, offering an unusually direct record of the commercial and aesthetic culture of Italy at the end of the 1960s.

Particularly notable for its inventive layouts, strong use of colour and documentation of Italian advertising at a pivotal moment in the development of postwar graphic design.