PUBBLICITÀ IN ITALIA / 1965-1966

Pubblicità in Italia 65/66
Pubblicità in Italia 65/66, 1966
Hardcover with illustrated dust jacket, 256 pages + plates
31 × 22cm
L’Ufficio Moderno, Milan

Condition: Very Good. Light wear to dust jacket and boards; handwritten markings to front of dust jacket. Interior clean and bright.

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Published in Milan in 1966, Pubblicità in Italia 65/66 is a comprehensive survey of Italian advertising and graphic design during the mid-1960s. The volume brings together advertising campaigns, commercial photography, typography, illustration, corporate identities and graphic design from across Italy.

The book offers a fascinating document of the period's visual culture, with work for companies including Olivetti, Zucchi and Bassetti alongside numerous advertising agencies, designers and studios. Its pages move between polished commercial photography, experimental typography, corporate marks and highly inventive advertising layouts.

Particularly strong as a graphic-design reference, the publication captures the distinctive visual language of Italian commercial culture at a moment when modernist design, photography and advertising were becoming increasingly interconnected.