FOTOMUSEUM WINTERHUR Ed. / The Lure of the Image

Fotomuseum Winterthu Ed.
The Lure of the Image, 2025
Hardcover (loose-leaf collection in binder), 286 pages
25 x 21cm
Spector Books (Leipzig)

The Lure of the Image explores the seductive powers of contemporary digital forms of photography: How do images bait or beguile us, capture and control us as they circulate online? The artistic positions and essays assembled in this book engage with visual phenomena that serve as vehicles for online communication, criticism, and humour, highlighting the crucial role images play in shaping our digital social, cultural, and political landscapes. From Tinder profiles to beauty filters, from ASMR to memes and emoji, and from 'cute' to 'cursed' images, the book navigates the complex mechanisms of the lure exerted by networked visual culture. It sheds light on how images and their underlying structures – from algorithms to datasets – direct our attention, provoke emotions, and influence opinion, significantly impacting how we perceive, interpret, and move through both our online and our offline worlds.