{"product_id":"pubblicita-in-italia-1967-1968","title":"PUBBLICITÀ IN ITALIA \/ 1967-1968","description":"\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\"\u003e\n\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cem\u003ePubblicità in Italia \/ Advertising in Italy \/ Publicité en Italie \/ Werbung in Italien\u003c\/em\u003e, 1966–1967\u003cbr\u003eHardcover with dust jacket, 244 pages + 98 pages of advertising\u003cbr\u003e21.5 × 30cm\u003cbr\u003eEditrice L’Ufficio Moderno, Milan\u003cbr\u003eDesign: Franco Grignani\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eCondition: Very Good. Light wear and toning to dust jacket, with some staining and edge wear; interior clean and bright.\u003cbr\u003e\u003cbr\u003e~\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003ePubblicità in Italia 1966–1967\u003c\/em\u003e is an annual survey of Italian advertising, graphic design and visual communication published by L’Ufficio Moderno in Milan. The volume brings together hundreds of examples of contemporary Italian commercial graphics, including advertisements, posters, brochures, catalogues, packaging, trademarks, corporate identities, exhibitions and television and film advertising. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe book offers an extensive picture of Italian graphic culture during the mid-1960s, bringing together work by many of the period’s leading designers and studios, including Franco Grignani, Giulio Confalonieri, A.G. Fronzoni, Bob Noorda, Giovanni Pintori, Italo Lupi, Enzo Mari, Albe Steiner, Armando Testa and others. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe selection ranges from commercial campaigns for fashion, cosmetics and consumer products to corporate identities, packaging and cultural advertising. Particularly strong are the examples of experimental typography, photographic composition and bold geometric design that characterised the increasingly sophisticated visual language of Italian advertising during the 1960s.\u003c\/p\u003e\n\u003cp\u003eDesigned by Franco Grignani, the publication itself is an important example of Italian graphic design, with its distinctive typographic system, striking photographic dust jacket and carefully structured presentation of advertising material. The volume includes more than 500 colour and black-and-white illustrations alongside an extensive section of contemporary advertisements. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eA highly collectible document of Italian graphic and advertising design at the height of the 1960s.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"PUBBLICITÀ IN ITALIA","offers":[{"title":"Default Title","offer_id":52479239422233,"sku":null,"price":450.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0732\/5024\/2841\/files\/IMG_1364_e5c6fa72-7712-4406-82ef-f9cc19fd84e5.jpg?v=1786480121","url":"https:\/\/landslide.sydney\/products\/pubblicita-in-italia-1967-1968","provider":"Landslide","version":"1.0","type":"link"}